Tuesday, August 27, 2019

Role of Mobile Recharge software in encouraging the society to go for cashless transactions

Who carries cash these days anyway? Post the demonetisation stint, the country has moved on to become a cashless society. This change has only made it better and comfortable. However, when it comes to mobile recharges, it is nothing but another buzz word taking the world by storm.
Cashless transactions dominate the market and the ease with which they have replaced all cash based systems is remarkable. It is comfortable, hassles free and also secure when it comes to carrying money or transacting them. All you need to do is carry a smartphone and scan a QR code. If that’s not the case, you can login to an online portal and sign up to pay with your bank details with an OTP that can be read automatically. How convenient is that?

Do you remember the days when you had to go to the retailer shop and ask for a recharge card and soil your hand just scratching out the code and so on and so forth? We moved over that and there were these wonderful online recharge portals that allowed you to take care of the whole thing just by inserting your mobile number into a text box and inserting a few information here and there. B2C mobile recharge became the new norm and before you knew it, there was a swarm of these B2C recharge software coming in to the podium as competitors and entering a break neck competition. 

B2B mobile recharge solutions are often offered to large businesses who want to offer such services to their customers. B2C is when you are directly interacting with the customers. B2B is when you interact with businesses which  in turn interacts with customers. Eventually, various software companies provide a robust framework to the business such that it has a portal, an interface, a wallet, a gateway and a secured platform. The aim is to provide a one stop solution for the requirements of mobile recharge business and enable the business owners to run their business effectively and efficiently. It is not only the mobile recharges that they are dealing with anyway, it is so much more than that. This allows them to have a cashless facility and even offer cashback solutions to their clients.


With multiple offers being rolled out by B2B and B2C solutions, doesn’t it makes it easier to retain customers in the first place? After all, when you have got it available online, then why would you want to go to a retail shop after withdrawing cash, standing for hours in the ATM queue? These B2B and B2C mobile recharge software or portals have really changed the entire scenario of mobile recharge market. These days, it is all done online and the entire system is cashless. Thanks to the revolutionary advancement in technology that enables these software to support almost all types of online payment methods. Convenience over hassles is what it has become and is bound to sustain in the busy and hectic world.
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